segunda-feira, 7 de outubro de 2013

Subliminal Messages You’re Sending That’re Guaranteed to Lose Business

Illustration for the Blog: Karen Cortell

Speak For Yourself to Make More Money

Subliminal Messages You’re Sending That’re

Guaranteed to Lose Business

Situation: Attending an Executive Board Meeting for your trade association

Comment by VP of Marketing: “We’re a best kept secret in the market place.”

AGGHHHHH: That’s what happened last week at my trade association board meeting.

Quick Save: Stop saying: “Best kept secret.”

Long-term Save: Reframe your brain – stop thinking you’re a best kept secret.

Epiphany: Don’t sublimally self negate your association, corporate team, shareholders, board of directors, project, professional service, or yourself.

Speak For Yourself® Take Away: Listen to what you are saying AND thinking. If it’s negative stuff, ask yourself if it’s legit. If it IS, then work on whatever it is on your own time. Once resolved, reframe your brain. You can’t control what others think; but you can control what YOU are thinking and saying.

Check the Link:

sexta-feira, 4 de outubro de 2013

Is This The Way?

Illustration for the Blog: Sojourner in the 21st Century

Now and then, needing a quick, short-hand description of what I'm doing in Holly Springs (for example, responding to the question I am asked most frequently these days: "What brought you to Holly Springs?), I have used the term "community development." It's a little embarrassing hearing myself say it, aloud, to a witness.

It sounds so ... focused and intentional.

People who do "community development" have "talking points"....don't they? Buzz words or keywords or boilerplate verbiage, for use in interviews and conversations, press releases and web page copy.

They know what they're doing and they can talk about it, explain it. They have clear objectives. A game plan.

A mission statement.

The term implies a confidence and commitment and....a clarity that I do not have. .

The ground shifts. I've been here for almost six months now. People and relationships come into sharp focus and then fade. Routines are short-lived and driven by an ever-changing set of circumstances.

Life is always like this but I feel it with a particular intensity in unfamiliar environments. In a new town or a new job/gig the learning curve is steep because there are fewer reliable points of reference. Climate, geography, speech patterns, food, social protocol, fashion, population density...everything is unfamiliar. Everything is being learned.


Check out the full text on the link:

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